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Hemophilia Solutions by Bayer

Role: Associate Creative Director for LBi/MRY

“Build a global website that showcases all of the research, healthcare professional support tools, and patient resources that Bayer has to offer the hemophilia community while promoting organic search.”

Working closely with client, partner agencies, copywriters, client services, technology, and user experience, we developed a unique vision for the site look and feel that would promote organic browsing without sacrificing SEO optimization. Knowing the pace at which new information is approved for promotion, the live tile format allowed the brand to launch with a substantial amount of information that could be highlighted and promoted easily.

Executive Creative Director: Mike Hartman
Creative Director: David Torres
Senior Art Director: Erick Vogel
Art Director: Lisa Ackley
Senior Copywriters: Ashley Tyra, Catherine Rafacz
Copywriter: Celia Laskey
Development: Bayer Business Technology Solutions (BBTS)