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Hemophilia Joint Visualizer

Role: Associate Creative Director for LBi/MRY

“Activate healthcare professionals to enforce patient prophylaxis and increase adherence. Develop a teaching tool to educate patients on the impacts of joint damage on their every day.”

As the ACD, I worked closely with the art directors, writers, technology and user experiences teams to craft a unique, branded look. I directed the overall look and feel, naming, and responsive design of the flagship launch through numerous concept reviews, medical legal consultations and global deployment hurdles.

Executive Creative Director: Mike Hartman
Creative Director: David Torres
Medical Director: Himani Kulkarni
Senior Art Director: Erick Vogel
Art Director: Lisa Ackley
Senior Copywriters: Ashley Tyra, Catherine Rafacz
Copywriter: Celia Laskey
Illustration: Casey Steffen
Development: Bayer Business Technology Solutions (BBTS)